On 18th Nov,2014, the world’s largest and highest resolution LED advertising display was officially opened in New York’s Times Square, the screen with width between 45th Street to 46th Street, and height of about eight stores, it almost equivalent to a football field.

This huge LED display constituted by 24 million pixels, each pixel can emit blue, red and green colors; the resolution has exceeded the most advanced TV. It is located at 1535 Broadway, and connects with a high-resolution camera, which can be used to shoot people and live broadcast, also can be used to interact with pedestrians.

According to the “New York Times” reported that this giant LED advertising screen offers price of around $ 2.5 million for each 4 weeks, and rumors that Google will lease this display till the end of the year.

This article was originally published in lednews.org.